A seminar by Tom Gilb

Why you should attend
Based on the methodology set out in the book, Competitive Engineering enables technology organizations to perform at levels they have never previously achieved.
 

Competitive Engineering is a set of concepts and tools for technology practitioners in systems and software engineering to increase their capabilities to think competitively. To ask “how good will our competitors be”? “What must we engineer in order to outperform them”?

Competitive Engineering brings clarity, specificity and quantification to critical competitive concerns.

It enables engineering strategies and solutions to be created, defined and measured against the technology capabilities, quality levels and costs parameters of competitors.

Competitive Engineering concepts and tools have already been adopted by leading corporations such as Boeing and Hewlett-Packard. Intel in the US has trained well over 4,000 of its people in the methods.

What you will learn
Underpinning the implementation of Competitive Engineering is a specially developed planning and requirements specification language called ‘Planguage’. 

Planguage and its role in Competitive Engineering will be explained with real-life examples in this seminar. You will be given an overview of the capabilities it offers including: -

• how ‘smart prioritization’ with your limited resource-base, enables more effective decision-making about technology than conventional approaches allow
   
• how every engineer can incorporate risk management into their day-to-day design and development work – and no longer the exclusive domain of a few specialists
   
• how risk identification and mitigation can be made an integral part of the requirements specification process;
   
• how rapid, quantified feedback can be used to keep development on track and satisfy stakeholder objectives, despite change and earlier than otherwise possible
   
• how Planguage is structured in order to deliver integrated tools for requirements, design, quality control and project management of multiple critical performance and cost objectives

Note: This seminar is for those who want an overview of the methodology. The Priority Management seminar focuses on teaching senior management level participants how to build management plans using Planguage to define quantified objectives and devise, test and measure their ideas to deliver those objectives.

Who should attend

‘Competitive Engineering’ is the seminar for technology organisation managers who want insights into how to train their engineers for greater competitive and engineering productivity. This seminar also provides a comprehensive overview for:

• managers considering attending any of our other seminars;

• managers planning the training of their teams.

Those who find this seminar particularly beneficial include:

• software and systems engineers, but engineers from other technology fields will find this seminar thought provoking and beneficial;
   

• managers of engineers and IT staff who want to see how Competitive Engineering methods address their organizational concerns;
   
• software and systems engineers, and their managers, who want to understand how to apply ‘Planguage’ to achieve greater competitiveness in engineering;
   
• consultants and teachers of engineering management methodologies;
   
• academics researching and working in the field of engineering management methodologies.
   

Free with this seminar
Delegates to this seminar will be provided, free-of-charge, with a CD-ROM containing substantial documentation including the manuscript for Tom’s “Competitive Engineering” book. The CD also includes a documented wealth of accumulated experience and knowledge from the application of these methods to real-life engineering situations.
 

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