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Page 2 of 2

"The Twelve Tough Questions" - Summary

Continued...


7. EVIDENCE
How do you know it works that way ?

How exactly do you know it works that way and how do you know it will work that way here ? They answer, "because it's obvious", "because everybody knows it". You may want a somewhat more reasoned response!

We need to teach and ask clearly for relevant facts as evidence. Where was this strategy/approach practiced? When? By Whom? How did it work? How was it measured? How did things go in the long term? What reason have we to think it will or will not work in our particular project? Are you sure of cause and effect?


8. ENOUGH
Have we got a complete solution ?

A "complete solution" must enable
the goal levels (quantified) to be met with the finite resources planned as available. The degree of completeness (or shortfall) can be identified by comparing the contribution the set of solutions you have planned, against the goal levels in a process known as Impact Estimation.

Essentially, the Impact Estimation process involves a matrix in which the proposed solution(s) are measured for their expected contribution to satisfying the quantified project goals. The aim is to ensure that the solution(s) has/have sufficient collective impact to achieve the goals along with a pre-defined margin of safety.

This approach highlights shortfalls (ie. areas of risk) in project proposals.
We'll be publishing an article in early 2004 dedicated to how to carry out  Impact Estimation.


9. PROFITABILITY FIRST
Are we going to the profitable things first ?

It's not the project planning approach familiar to most Project and Programme Managers. However, most projects can be broken down into a sequence of results delivery cycles of say, 2-4 weeks each. 

Planning projects on that basis allows them to be structured so that the acitvities and investments which bring the most interesting returns (benefits to costs ratio), can be scheduled for early delivery in the sequence.

If you would like to see early results from your projects and the improvement in cash flow it can bring, request project managers plan to deliver the most profitable stages first... and assure them it can be done. It just takes some thinking.    


10. COMMITMENT
Who is responsible ?

Who exactly will be accountable for the effectiveness of this proposal ? Have they 'si
gned-up' to that responsibility ?  If not, why not ?


11. PROOF
How can we be sure the plan is working ?

What ongoing measurements do you need in place to ensure the plan is working 'as advertised' ? Have the critical parameters been identified and are the scales of measurement in place ?

Monitoring those parameters week by week allows first hints of warning signs to be detected early and enables you to put things right before they get out of hand, or you get the message early - you need to change course.

Hint: if your objective is stated in terms such as; 'implement a new system', you have a goal of the binary, 'yes/no' variety. Projects with binary goals as their primary aims do not have meaningful scales of measure by which their progress can be measured.

These kind of projects tend to be defined in terms of a sequence of tasks. Measuring completion of tasks naturally, says little useful about the eventual effectiveness of the project; merely that tasks were completed. (We'll be adding an article to explain this subject further in February 2004).  


12. NO CURE?
Is it no cure, no pay ?

Are buying external services or products as part of your project or programme ? If so, and you do not get the results envisaged - who pays? You or them ?

Does your contract with the vendors make payment conditional on the results being achieved in your organisation ? Not just delivery of their product or service, but the great results they said you would see ?

Insisting on the results from the vendor, will expose and clarify all the prerequisites and assumptions to be met before the desired results can materialise.

 

Btt-Gilb ©Tom Gilb 2005 

 

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  The "How to find out more" Department
  For more on the subjects covered in this article, use these links...

About the author: Tom Gilb

Related articles: Quantifying Qualitative Requirements

Books: For complete coverage of the techniques touched on within this article take a look at the book Competitive Engineering.

For general background: Btt principles

To raise questions or discuss the subjects further...  questions.
 

 

 

 

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ll Rights Copyright © Business Transition Technologies Ltd 2006.  All Rights Reserved.